whyDid you miss me?

I know I’ve been MIA from SerranoStrength for a few weeks now, but I’ve been hard at work building my personal training business from the ground up.

For the past 6 weeks, I’ve immersed myself in fitness business information, trying to learn as much as I could before applying everything I’ve absorbed.

One of the main books that really spoke to me was a book called Start With Why by Simon Sinek. It was recommended by Jason Ferruggia on his podcast. Jason interviewed the author and after listening I knew I needed to get my hands on the book.

So what’s it about?

It’s about WHY companies exist. You can’t run a successful company without a why. Why are you here? Why do you do what you do?

Now these questions made me think.

Why did Serrano Strength exist?

This has been my vision ever since I was 14 years old. I knew that one day I would have my online business, but I never thought about why wanted it.

That was until I read this book.

What’s My Why?

I know there’s a lot of health and fitness information out there. So what makes Serrano Strength any different?

What separates me from other blogs or businesses that are trying to help people reach their fitness goals.

Why should people listen to me?

To be completely honest, it wasn’t too hard to come up with why Serrano Strength existed. The hard part was digging deep down for my answer.

As most of you already know, I struggled with my weight growing up. And, unfortunately, this isn’t an uncommon thing with young kids nowadays.

Obesity has become an epidemic that shouldn’t even exist.

We as human beings have the potential for so much more than just living a life of inactivity and poor food choices.

The food industry has become one of the worst culprits in the increase of obesity as well.

I recently watched the documentary Fed Up, which follows a number of 10-16 year old kids on their path to losing weight and ridding themselves from “becoming a statistic”.

I’m an empathetic person and I felt for these kids. It really upset me to see how upset they were about being in the situation they were in.

One kid said he was afraid of dying of a heart attack, which made me feel some type of way.

No child should ever be afraid of dying from a heart attack. That’s just ridiculous.

Unfortunately, this epidemic is a problem that has been passed down through generations. Parents that don’t have a clue about proper nutrition teach their kids what they know and these habits get passed down.

Not only that, food companies are literally making it impossible for people to distinguish between healthy foods and crap.

For instance, there was a clip in the documentary that interviewed the mom of one of the little boys. She expressed how she doesn’t understand why her son’s not losing weight. She’s made “smarter” food choices and still, his weight remains the same or increases.

An example of a “smarter” food choice she made was replacing Hot Pockets with LEAN Hot Pockets.

This really opened my eyes. I was in shock to see how someone could think just because a label says LEAN it automatically makes it healthy.

It made me realize how deep a lot of people are in their ignorance of smarter food choices.

This is why Serrano Strength exists.

I know this is a big statement, but I’m making it my life mission to help as many people truly comprehend what real nutrition is.

I want to help reverse the obesity epidemic by the time I die.

And it all starts with this generation. We can’t keep passing down bad nutrition habits onto our children because they’ll pass it down to theirs, and so on.

This is why we’re in this mess in the first place.

I know I can’t do this alone, but my main focus is to help a small number of people because that’s how it all starts.

Friends trust friends.

Let’s say I help 100 new friends learn about health and fitness. They learn and apply, then they can help their friends learn as well. Which starts a snowball effect.

People just need to be more aware of what they’re putting in their mouths. Proper nutrition is simple, but it’s not easy.

Here are a few new habits you can start doing today to improve your nutrition:

Increase the quality of your foods. If you eat T.V. dinners, packaged snacks, and sugary drinks for almost every meal, you need to stop. Instead, go for fresh whole foods. Veggies, fruits, nuts, eggs, fresh meats, etc. These are the types of foods you’re going to want to eat.
The Ingredients list is king. Always read the ingredient list. That’s the most important section. If there’s a shit ton of ingredients you don’t understand, put it back. Also, look for high fructose corn syrup, hydrogenated vegetable oils, sugars, and the like. Anything that you feel maybe you shouldn’t eat is probably right.

Always drink water. You’re made up of 60% water. Not coffee, soda, iced teas, juices, etc. Just water, so start drinking more water.

Your carb intake should reflect your activity levels. I know a lot of people get caught up in the carb hype. I know I did. But I’ve been following a lot of Nate Miyaki’s stuff and I gotta say it’s the shit. Basically, if you’re an athlete that lifts weights 3-4 days a week, and/or have a strenuous job, like construction. You’re the type of person that’s going to want a higher carb intake. But if you’re someone that has a desk job, and you go from work to home, then you’re going to want to lower your carb intake to the level of the physical activity you did for the day, which was miniscule.

Those are some pretty actionable habits. Try following them for a week and see how you feel. If you do it for 21 days straight it becomes a new habit. Keep that in mind.

Give it a try and let me know how it goes.

Stay Strong,